Anyone Can Do It: Building Coffee Republic from Our Kitchen by Sahar Hashemi, Bobby Hashemi

By Sahar Hashemi, Bobby Hashemi

An individual Can Do It chronicles the beginning and evolution of a winning company dream. starting with the Hashemi siblings' first conversations (when the seed of the belief used to be planted) it follows the growth of espresso Republic from marketing strategy to the current day. espresso Republic is now worthy round £50m with ninety shops round the UK.

This is a start-up enterprise booklet for genuine humans. Sahar and Bobby take the reader step-by-step via each element of beginning and turning out to be a company from asking 'why?' and writing the plan to hiring employees and letting move. The publication is illustrated all through with inspirational anecdotes from their very own adventure. it's a very own tale of dreaming, appearing and succeeding delivering a myriad of classes for aspiring marketers and blowing aside the parable that purely 'special' humans begin profitable companies.

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Extra info for Anyone Can Do It: Building Coffee Republic from Our Kitchen Table--57 Real-Life Laws on Entrepreneurship

Sample text

An entrepreneur friend once told us “Starting a business is no different than starting anything else. The opportunity it presents as a path to self-realisation is one most often overlooked. ” We really believe that if measured in terms of self-realisation, every entrepreneur makes billions out of the journey itself, regardless of their degree of measurable success. Law 7: Warning: success is not all that easy to come by. The failure rate is 99% “Many people dream of success. To me success can only be achieved through repeated failure and introspection.

28 ANYONE CAN DO IT If you approach an idea with only future riches in mind (and if you did, you wouldn’t be the first) then you’re not an entrepreneur. Instead, you’re a bandwagon jumper. And we have seen more than a bit of a bandwagon jumping in our business. It’s a trap a lot of budding entrepreneurs have fallen into, to their cost. The problem with bandwagon jumping is that there is no belief in what’s behind the business. Such businesses weren’t started to follow a burning urge to do something better than already existed, or to fill a gap in the market.

You are the customer yourself. Your life will be much easier if you think along these lines and you will save yourself thousands of pounds (which, in any event, you are unlikely to have available at the start) on customer surveys as well. The key is that if you would buy your product, and you can find another twenty people who would do the same, then it WILL sell. Law 14: Don’t approach your idea with money in mind. Money doesn’t turn on your light bulb! ’ You will address whether your idea will make money at the next stage of the process of launching a business.

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