Decision Making

Brainsteering: A Better Approach to Breakthrough Ideas by Kevin P. Coyne

By Kevin P. Coyne

Swap how you take into consideration new principles by means of steerage your creativity in new and extra efficient instructions. rules. even if the target is to create a billion-dollar enterprise, repair a damaged method, lessen bills, or just locate the suitable reward for that unique anyone, all of us want a regular circulate of step forward ideas—and now we have all realized from event that conventional brainstorming does not generate them. Former McKinsey specialists Kevin P. Coyne and Shawn T. Coyne have spent greater than a decade constructing a greater approach—Brainsteering—that takes brainstorming and different outmoded ideation suggestions and "steers" them in a extra effective path through higher reflecting the best way people truly imagine and paintings in inventive problem-solving occasions. by way of introducing simply the correct quantity of constitution into the method, and asking simply the proper questions, Brainsteering has helped Fortune 500 businesses, small not-for-profits, and participants alike generate rules they formerly may by no means have imagined. Peppered with thought-provoking and pleasing examples drawn from the place of work and pop culture, Brainsteering may also help somebody increase step forward rules, even if operating by myself on a one-time challenge or turning a complete association into an ongoing "idea factory." And getting all started is straightforward: easily ask the precise questions, and sturdy principles will stick to.

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Additional resources for Brainsteering: A Better Approach to Breakthrough Ideas

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And second: the right process for consistently generating breakthrough ideas looks very different from what you’ve probably been taught. Obviously, many layers of subtleties lie beneath these two simple secrets—and those layers are what this book is all about. But before we dive into those layers, perhaps you’d like a little convincing about the power of our two core principles. ASKING THE RIGHT QUESTIONS Let’s look at the first secret of Brainsteering: If you ask the right questions, answers and good ideas soon follow.

Nuff said. A RIGHT QUESTION JUST PLAIN SUCCEEDS Just as some innovations are simply better than others—that is, they have taller S-curves—some questions are simply better than others. Just run a quick sanity check: If a question immediately makes you think of more than one intriguing possibility, then it’s likely to help other people produce even more possibilities if you use it more extensively. In contrast, if a question fails to stimulate a single useful train of thought right away, it’s probably a dud.

Think outside the box! What are you waiting for? Tick-tock, tick-tock, tick-tock . . Okay! How did it go? Got a great idea? If you’re like most people, your answer is “No. ” Don’t worry—even the most creative people have trouble with a completely open and unstructured directive like the one we gave you. Their minds race rapidly among various possibilities, failing to find anything they can focus their thoughts on. Before long, doubts start creeping into their minds: “Which lines of thought should I explore?

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