Cultural Studies

Built for Success: The Story of CNN by Sara Gilbert

By Sara Gilbert

Amazon.com. fb. FedEx. CNN. they're names well-known world wide this day, yet simply how did those businesses develop into international giants? Built for Success now spotlights sixteen flourishing organisations and introduces the leaders who guided them to prominence. each one name surveys the featured company's entire historical past, analyzing its triumphs and screw ups, items and strategies, and the effect it has had at the lives of individuals worldwide.

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Additional resources for Built for Success: The Story of CNN

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M . ). In addition, he was tasked That challenge was more difficult than ever, now that CNN couldn’t claim to be the only 24-hour news station. In an effort to differentiate itself from its growing number of competitors, CNN introduced its first channel in a foreign language— CNN en Español (Spanish)—and then opened a news bureau in Havana, Cuba, where f o r no American news operation had been located since 1969. S. president Bill Clinton had opened the door for American news organizations to conduct op- b u i l t s u c c e s s page 30 with boosting the network’s viewership numbers.

S. soldiers in the 1993 Somalia conflict chapter five Bad News W hen the Iraq War started in 2003, many media experts expected CNN to rebound and retake the ratings lead from Fox News. CNN had built its reputation on the Persian Gulf War a decade earlier, and it was still considered to be far superior in international news gathering than its competitors. 6 million. 7 million viewers. ” f o r big surprise,” admitted Erik Sorenson, president of MSNBC. “People thought CNN to break news before other networks—including the discovery of Saddam Hussein b u i l t page 38 was apparent that CNN was losing the battle with Fox.

But it had also become an influential decision-making tool for world leaders, many of whom learned about crises by watching CNN. S. president Bill Clinton’s decision to withdraw troops from Somalia in 1993, after CNN aired footage of Somalis dragging a dead American soldier through the streets after a brief-butintense military conflict there. S. secretary of state James Baker explained. “You are in realtime mode. S. soldiers in the 1993 Somalia conflict chapter five Bad News W hen the Iraq War started in 2003, many media experts expected CNN to rebound and retake the ratings lead from Fox News.

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