Business Continuity Communications. Successful Incident by Jim Preen

By Jim Preen

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Additional resources for Business Continuity Communications. Successful Incident Communication Planning with ISO 22301

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Business Continuity Communications 31 How the strategy migrates to a plan I know what is going on – but does everyone else? A common mistake is the assumption that just because a piece of information is well known in the communications room that this is understood elsewhere in the company. Facts and messages must be properly drafted and transmitted to internal audiences. Take a look at what Shaw had to say on the topic at the start of this chapter. Internal communications are also important because staff morale can go into swift decline if people do not know what is going on, or are left to glean all their knowledge of the situation from the media.

This can be done through the news wires or simply by phoning or emailing the relevant news organizations. We have already dealt with the venue, but what about the timing? m. is early enough for the broadcast media to make their lunchtime bulletins. It is also wise to check if any other groups or organizations are holding press conferences at the same time. If an organization is caught up in what police call a serious incident – perhaps where people have lost their lives – then typically the police will hold a press 40 Business Continuity Communications Press conferences conference to which your company may be invited to attend.

What can you expect? Incidents come in many forms but a major emergency will generate a huge amount of calls not just from the media but from many other stakeholders too. A call-taker or press officer might have to answer up to 40 calls in a day. Because of the time involved, press officers actually talking to and briefing the media will Business Continuity Communications 27 How the strategy migrates to a plan be involved in far fewer calls and those (the CEO or chief spokesperson) giving set-piece interviews, particularly for television, should limit these to no more than three or four a day.

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