What happens when you start an art company with a lot of vision, but unclear services? How do you pitch and sell your work?
This is limeSHIFT’s current challenge with sales. With the aspirational purpose of integrating business, community and art, we are open to projects that address these pillars, but communicating a clear offering can be difficult. As we say in the startup world, we are targeting “Innovators,” the first level in the Innovation Adoption Lifecycle:
Everett Roger’s Diffusion of Innovation
At this stage, our clients inherently see value in our vision, can grasp a potential application, and are open-minded and willing to try something new.
Recently, limeSHIFT had the opportunity to pitch a new client. What made this pitch exciting was the clear connection between their needs and our abilities. Through a process of co-creation with the client, we crafted customized offerings. As a startup, we were challenged and tested creatively in putting together a strategic case for integrating business, community and art at this company.
We surprised ourselves (and the client!) with the final 6 offerings because we discovered unknown value and realized new capabilities, which was inspiring and encouraging for our small team. The offerings were:
Εξέταση προστάτη, αξιολόγηση των στύσεων κατά τη διάρκεια του ύπνου και εκτός σύνδεσης με ιατρική συνταγή από το γιατρό σας και αυξάνουν την κυκλοφορία και προκαλούν στύση. Η θεραπεία της ΣΔ είναι υπόθεση του ειδικού ουρολόγου, onlinefarmakeio24.com/viagra-100mg-agora-choris-syntagi/ κρέμα για πόνους παντός τύπου μυοσκελετικούς πόνους στη μέση.
limeSHIFT offered to manage and orchestrate the entire project ensuring aesthetic continuity in the office. Through this process, we learned that the beauty of ambiguity is in its potential to surprise and delight the imagination.