Tag: art
I recently convened 25 business leaders—BCG, McKinsey, Deloitte consultants, IDEO designers, CEOs, entrepreneurs, MIT MBAs—at the Museum of Fine Arts, Boston for a unique art tour. My goal was for them to leave seeing art’s ability to be leveraged for business strategy, leadership, innovation teams, organizational structure, and culture in our world operating in accelerated ambiguity, risk and under pressures of retention and recruitment. My research extracts and integrates methodologies from fine arts for customized client needs ranging from building internal innovation teams for 12-week prototyping, optimizing collaboration between creative and strategy teams, training leadership in arts-based learning, and culture- and brand-shifting. My focus for this hour at the museum—part of my larger hands-on workshop at MIT—centered on separating art, the noun, as we normally see it from art, the verb.
The contemporary arena’s need for the ‘new’ is unreasonably guided by disassociation or foregoing relation with any predicate. The equally misused business term for this need is ‘disruption’. This amnesia devalues the brilliance of our generation: our mastered skill of formulating newly combined associations that better navigate our world—practiced by means of contemporary culture’s access to seas of unceasing fragments of knowledge. ‘The Origami Method’ is a diagram of seven steps to illustrate the process of evolving contemporary art –or business, or products— by ever-shifting points of reference. The ‘Method’ builds upon an essay written by T.S.Eliot “Tradition and the Individual Talent” [1920].
In the essay, Eliot describes a circumstance in which one conflates the ‘best’ with the ‘never before seen’ in evaluating a poem: that if one were to mark the ‘best’ parts of a poem, he might circle what he considers the most ‘innovative’ parts, those which have never before been written. Eliot suggests that when removing such prejudice from the valuation, the evaluator might rather mark the ‘best’ parts of a poem as the most ‘individual’ parts of a work—a mixture of never before written and innovative reframing of the past where an artist asserts his influences. limeSHIFT boldly equates this chart for art with progressing business. Read More…
At limeSHIFT, we believe that everyone is an artist, unlocking creative potential to imagine new sustainable solutions to old problems. To us, art is more than the output, but is the process of creative discovery. Art is more than the pieces confined to museums, galleries, or auction houses. Social practice art when created collaboratively builds a whole population of creative problem solvers. There are two types of art that have the greatest potential to engender creativity among the masses and they are socially-engaged art and a subset of that is socially engaged public art. We see a distinction between socially engaged art and socially engaged public art. Both provide means for individuals to access art and learn about their creative potential, but differ in their reach. Read More…